Eat For The Earth is an annual Yuppiechef initiative that raises money for Soil For Life, an NGO that helps impoverished families grow their own food.

For several years Yuppiechef used a simple signup form on their website for meal registrations and donations. They asked us if we could make the campaign scale and raise more money, with no media budget.

We transformed the grid of the wall garden into an online clickable grid, on a dedicated microsite. Users could select an empty space in the garden, connect with Facebook, register their meal and invite friends to donate.

For every event registered, we added a plant to the wall. Every donation an event received resulted in the hosts plant being nourished and loved. As more events were created, the interactive wall blossomed.